One of the best ways to make money, at the least, if not at no cost, are joint ventures. What I’m talking about is joint venturing With Others In Your Field!
I know, you’re asking, what does this mean for me?
Well, to give you the best answer I can, I’m going to give you an example that will make the whole topic become crystal clear.
First, there’s the skill of getting outside professionals whose product or service relates to yours to work with you as a team to help your clients and customers, and their clients and customers, and the public in general.
You see, many outside professionals have a harmful way and Tendencies to make recommendations, clients, and customers away from you, only to leave you dried out and empty.
There are ways to stop this horrible problem by pointing out that you are not in the “one-way street” business, and that you like to give and get recommendations. One of which is to show everyone and your competition your Unique Selling Proposition. Strategizing, to try and get one or more of them to see that you mean business.
Establishing real relationships with outside people is going to be an absolute key to making the most amount of money at the least amount of expense. In order for you to move up to another level, you’ll have to get into a new level of perception with outside professionals. You don’t have a choice.
Another crucial step is Marketing. Using this through professionals is no different than marketing to anyone. You see, you’re marketing through them on the surface. What you’re really doing is marketing to them. Just like you do with everyone.
Whoever you market to, there is always some end result in mind. For strangers, the goal is for them to want to come in to see you. So your marketing focuses on the hot moments that will get them in for an appointment. For professionals, your end goal is to get them to refer people to you, and/or to let you do seminars, teleconferences or whatever else for their clients and customers, or have them help you with the cost of marketing.
So, your marketing must focus on their hot moments that will get them to refer people to you! Matter of fact, here’s how to get other professionals excited and interested in working with you.
Help them feel like you’re a peer, not a salesperson.
Build trust so you can help their clients and customers.
Help them feel they can depend on you for help, objective advice as opposed to self-serving advice.
Help them feel you can solve problems for their clients and customers whether you get paid in every instance or not.
Help them feel you are creative and aggressive in marketing. Something most of them may have trouble with.
Help them feel they can depend on you to say the right things in meetings.
Help them feel they can count on you delivering what you say you can.
Help them feel you will never recommend anything to their clients and customers without going through them first.
See where this is going? They want you to be an asset to them and their clients and customers. An asset that is dependable, trustworthy, and a total creative professional business. These people need new business just like you do. But you are going to have to bring more than marketing to the table. They want you to bring new business in, but they want it to be accompanied by a solid, trustworthy professional.
